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Overdogs Agency

You’re not a client. You want clients.

More and more companies work with creators not only to position the brand and build awareness, but also to generate leads and win new customers. All of it rests on one thing: trust.

And trust is born when people really start spending time together, talking, getting to know each other. The same goes for your products.

Let’s start with us.

Let’s talk

We work alongside

  • Akka
  • Bazr
  • Emergent
  • Finbooks
  • Freedom24
  • Hostinger
  • Naga
  • Trade Republic
  • Waltio
  • XTB

How we work

A consultative approach: first we understand what you need, then we choose who and how.

Influencer marketing

We find the influencers who best match your brand’s style and values, and build genuine collaborations that really speak to their communities. We work both with the creators we manage directly and with a network of hundreds of profiles around the world.

Creator management

For us it means discovering, protecting and growing talent. We believe that communicating and educating the right way leaves something good in the world. That is why we choose our creators: in each of them we have recognised something genuine and unique that deserves to be followed.

Production

We design and produce original experiences, digital and physical, and follow every stage from the first idea to the final activation. We create formats, podcasts, social series and YouTube shows, and we handle direction, production and distribution to maximise engagement and real returns on your investment.

Finance is not a sector like any other.

Promoting a financial product on social media is not like promoting a pair of shoes. We know the rules, and we handle them for you.

The rules in full, in our guide (in Italian)

Advertising has to say it is advertising.
Every sponsored piece must be recognisable as such under AGCOM’s rules. We brief the creators and check the disclosure before anything goes live.
Talking about money comes with extra duties.
Telling people what to invest in can count as investment advice, which needs authorisation; risks must be stated; paid promotions and personal holdings must be disclosed. This is ESMA’s guidance, relayed by CONSOB.
Everything in writing, one price.
Each campaign has a written order setting content, timing, fee, usage rights and KPIs. The price we quote already includes our fee.

Who you will work with

We represent 13 creators (10 in finance, 2 in entertainment, 1 in tech): together, adding up their profiles, over 1 million followers and subscribers. We follow each of them one by one: we know what they talk about, how they talk, and who listens.

  • Carlo Alberto Micheli

    Carlo Alberto MicheliFinance

    Tax

  • Stefano Demasi

    Stefano DemasiFinance

    Personal finance · Investing

  • Investitori Folli

    Investitori FolliFinance

    Finance entertainment · Investing

  • Filippo Angeloni

    Filippo AngeloniFinance

    Personal finance · Personal growth

  • Tiziano Tridico

    Tiziano TridicoFinance

    Crypto · Tech

  • MyInvestingLab

    MyInvestingLabFinance

    Investing · Dividends · Personal finance

  • Io risparmio

    Io risparmioFinance

    Personal finance · Saving · Investing

  • Sasha Rizzo

    Sasha RizzoFinance

    Geopolitics · Economics

Carlo Alberto Micheli

  • Finance
  • Tax

Lawyer, tax adviser and chartered accountant, explaining taxes, tax planning and asset protection to entrepreneurs, professionals and the self-employed, including how crypto and financial instruments are taxed.

See the full profile

Audience

248kfollowers across platforms · adding up the profiles

  • YouTube132ksubscribers12.8m views · 1,544 videos
  • Instagram116kfollowers

For brands

Want Carlo Alberto Micheli in a campaign? Tell us about the brief.

Propose a campaign — Carlo Alberto Micheli

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Shorts and reels
  • Posts and carousels
  • Books
  • Author of two books on tax planning and running a business, in Italian.

Where to find them

Where these numbers come from

Stefano Demasi

  • Finance
  • Personal finance
  • Investing

Investor and entrepreneur covering personal finance, investing, trading, Bitcoin, macroeconomics and gold every week, in a practical way.

See the full profile

Audience

122kfollowers across platforms · adding up the profiles

  • YouTube118ksubscribers741 videos
  • Newsletter2ksubscribers
  • Instagram2kfollowers

For brands

Want Stefano Demasi in a campaign? Tell us about the brief.

Propose a campaign — Stefano Demasi

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Newsletter
  • Podcast
  • Hosts the podcast «Fuori dalla Media» and writes a free weekly newsletter.

Where to find them

Where these numbers come from

Investitori Folli

  • Finance
  • Finance entertainment
  • Investing

Finance education that started as an Instagram community: investing, money and business told with irony and memes.

See the full profile

Audience

43kfollowers across platforms · adding up the profiles

  • Instagram32kfollowers
  • YouTube11ksubscribers1.7m views · 290 videos

For brands

Want Investitori Folli in a campaign? Tell us about the brief.

Propose a campaign — Investitori Folli

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Posts and carousels
  • Shorts and reels
  • Long-form video

Where to find them

Where these numbers come from

Filippo Angeloni

  • Finance
  • Personal finance
  • Personal growth

Independent financial advisor on Italy’s OCF register, covering personal finance, investing, Bitcoin, markets and tax, with a focus on protecting and growing wealth. Long-form videos, interviews and deep dives.

See the full profile

Audience

60.5kfollowers across platforms · adding up the profiles

  • YouTube39.8ksubscribers4.2m views · 728 videos
  • Instagram11kfollowers
  • Newsletter7ksubscribers
  • Telegram2.7kmembers

For brands

Want Filippo Angeloni in a campaign? Tell us about the brief.

Propose a campaign — Filippo Angeloni

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Newsletter
  • Articles
  • Courses
  • Founder of Athena SCF, an independent financial advisory firm.

Where to find them

Where these numbers come from

Tiziano Tridico

  • Finance
  • Crypto
  • Tech

Computer engineer and crypto educator covering Bitcoin, crypto, blockchain and market news, with an eye on technology and financial freedom. Weekly news show «CryptoMonday NEWS».

See the full profile

Audience

102.4kfollowers across platforms · adding up the profiles

  • YouTube91.4ksubscribers12.4m views · 1,293 videos
  • Instagram11kfollowers

For brands

Want Tiziano Tridico in a campaign? Tell us about the brief.

Propose a campaign — Tiziano Tridico

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Livestreams
  • Books
  • Co-author of the book «Protocollo Bitcoin» (Uno Editori, 2022). Co-founder of Koinsquare.

Where to find them

Where these numbers come from

MyInvestingLab

  • Finance
  • Investing
  • Dividends
  • Personal finance

A real, month-by-month journey toward passive income with dividend stocks and ETFs: choices, analysis and portfolio results, mistakes included.

See the full profile

Audience

  • YouTube2.9ksubscribers318.8k views · 249 videos

For brands

Want MyInvestingLab in a campaign? Tell us about the brief.

Propose a campaign — MyInvestingLab

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Newsletter

Where to find them

Where these numbers come from

Io risparmio

  • Finance
  • Personal finance
  • Saving
  • Investing

Financial educator on the AIEF register, telling the journey from debt to saving and investing, with a soft spot for dividends and value investing. Saving, housing, pensions, monthly plans and ETFs, often built around real cases.

See the full profile

Audience

19.9kfollowers across platforms · adding up the profiles

  • YouTube18.9ksubscribers1.3m views · 1,120 videos
  • Instagram1kfollowers

For brands

Want Io risparmio in a campaign? Tell us about the brief.

Propose a campaign — Io risparmio

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Shorts and reels
  • Livestreams

Where to find them

Where these numbers come from

Sasha Rizzo

  • Finance
  • Geopolitics
  • Economics

Economics and geopolitics explainer: how relations between states — Russia and Ukraine, the US, China, the Middle East, Europe — shape the global and Italian economy.

See the full profile

Audience

32.7kfollowers across platforms · adding up the profiles

  • YouTube22.8ksubscribers8m views · 591 videos
  • Instagram9.9kfollowers

For brands

Want Sasha Rizzo in a campaign? Tell us about the brief.

Propose a campaign — Sasha Rizzo

For creators

Do you talk about these topics too? The roster is open.

Apply to join

Formats

  • Long-form video
  • Shorts and reels
  • Livestreams
  • Analysis videos several times a week and a weekly livestream, often with expert guests.

Where to find them

Where these numbers come from

See the full roster

Let’s talk about your project

Tell us about your goals. We will build a strategy around them, together.

We read every request and get back to you within 24 hours to set up a first call.