Finance
Personal finance
Saving
Investing

Io risparmio

Financial educator on the AIEF register, telling the journey from debt to saving and investing, with a soft spot for dividends and value investing. Saving, housing, pensions, monthly plans and ETFs, often built around real cases.

Work with Io risparmio Where to find them

Io risparmio’s audience

19.9k followers and subscribers across 2 platforms, adding up the profiles

Numbers read on 23 September 2026 from the public profiles.

YouTube18.9ksubscribers1.3m views · 1,120 videos
Instagram1kfollowers

What Io risparmio talks about

Io risparmio is the channel of a financial educator registered with AIEF, the Italian Association of Financial Educators. Since 2019 it has talked about money from the point of view of people who need to make it last: saving, housing, pensions, monthly investment plans, ETFs, with a stated passion for dividends and value investing.

The format that sets it apart today is the real case. Viewers send in their situation — «I’m 53 and have no pension», «I have €150,000 invested and don’t know if it’s enough» — and the episode works through it with the numbers. It is personal finance that starts from the problem rather than the product, which is why it reaches people who don’t usually watch investing videos.

Next to the cases are series on dividends and REITs, warnings about products to avoid, such as insurance sold as investment, and livestreams on the week’s economic news.

Recurring topics

Real savers’ cases
Pensions and financial security
Housing and mortgages
Monthly plans and ETFs
Dividends and value investing
Financial products to avoid

Formats

Long-form video
Shorts and reels
Livestreams

Where to start

Working with Io risparmio

The sectors closest to Io risparmio’s audience, in our view:

Brokers and platforms for ETFs and monthly plans
Savings accounts and online banks
Tools for investors
Mortgages and home services
Transparent pension products
Personal finance publishing

Everyday savers, from beginners to intermediate, with practical problems: pensions, debt, housing, the first money to invest.

Every campaign has a written order: content, timing, fee, usage rights and KPIs, in black and white.
We brief the creator and check the advertising disclosure before anything goes live, as AGCOM requires.
The price we quote already includes our fee: one number, no surprises later.

Propose a campaign with Io risparmio

Tell us about the product and the goal. We get back to you within 24 hours.

Where to find them

Frequently asked questions

How do I contact Io risparmio about a brand collaboration?

Brand collaborations with Io risparmio go through Overdogs Agency, which manages the creator’s commercial relationships. Write to us through the form on this page or at info@overdogsagency.com: we reply within 24 hours.

Which platforms is Io risparmio on?

YouTube, Instagram and Telegram. The largest audience is on YouTube, with about 18.9k subscribers.

What does Io risparmio talk about?

How much does a collaboration with Io risparmio cost?

It depends on the format, the platform, how long the content stays up, usage rights and any category exclusivity. The price we quote already includes our agency fee; tell us about the campaign and we send a proposal.

How do I send my case to Io risparmio?

The channel collects viewers’ situations through a form linked in the descriptions of the real-case videos. Brand collaborations go through Overdogs.