Who works with us
- Agencies outside Italy whose client wants to reach an Italian audience, and who need creators, contracts and local know-how on the ground.
- Italian agencies whose roster has no vertical creators in finance, crypto or tech, and who would rather bring in a specialist than improvise one.
We represent 13 creators, 10 of them in finance and financial education, and we work with a wider network when a campaign needs profiles we do not represent.
What we do
- Creator selection. From our own roster first, then from the network, based on your client’s target rather than on who happens to be available.
- Negotiation and contracts. Italian contracts, with an order for each campaign that sets deliverables, timing, fee, usage rights and KPIs.
- Campaign management on the Italian market. Briefing, content review, publication, and the day-to-day work with the creators.
- Compliance with Italian rules. Advertising disclosure under AGCOM’s guidelines, and the extra obligations that apply to financial content.
- Reporting. Per-content data, not just a total, so your client can see what worked.
How the relationship usually works
In most cases you stay your client’s point of contact and we work behind the scenes, coordinating the creators for you. It is not a rule: some agencies prefer to bring us into the room. Tell us which one you need, and that is how we set it up.
Pricing
Our fee is included in the price we quote. You get one number for the campaign, with no separate agency fee appearing later. Two things are always priced separately, because they are not part of a content fee anywhere: paid usage rights, when the brand wants to run the content as its own advertising, and category exclusivity, when a creator is asked to turn down your client’s competitors for a period.
Indicative ranges for a single piece of content, and what moves them, are in our Italian guide to campaign costs.
Agencies we have worked with
- Financial Europeans Greece
- Circlewise Italy
- Target Circle Italy
- Dominanza Italy
- Flatmates Italy
- Hoopygang Italy
- Acceleration Partners United States
- Ansvery Agency Lithuania
Among others.
Why finance is a specialism, not a vertical
Promoting a financial product on social media is not the same as promoting shoes or watches, as Italy’s market regulator put it when it relayed ESMA’s guidance for finfluencers in January 2026. Telling people what to invest in can count as investment advice, which requires authorisation; a «this is not financial advice» disclaimer does not protect anyone; paid promotions and personal holdings have to be disclosed; and high-risk products call for clear risk warnings.
This is the part an agency without finance creators tends to discover late. Our Italian guide to influencer marketing for finance sets out the rules in full.
Frequently asked questions
Do you work with agencies, or only with brands directly?
Both. A large part of our work comes from other agencies: agencies outside Italy that need to reach an Italian audience, and Italian agencies whose roster has no vertical creators in finance, crypto or tech.
Does the brand know we are working with you?
Usually not: in most cases the agency that hires us stays the brand’s single point of contact, and we coordinate the creators behind the scenes. It is not a fixed rule, though. Some agencies prefer to introduce us to their client, and that works too.
How are you paid?
Our fee is already included in the price we quote you. One number, no separate agency fee and no hidden costs on top.
Are usage rights included?
No, never by default. Paid usage of the content in the brand’s own ads, and category exclusivity, are always priced separately from the content fee.
Who handles Italian advertising rules?
We do. Sponsored content published for an Italian audience has to be recognisable as advertising under AGCOM’s guidelines and code of conduct for influencers, and finance content has further obligations under ESMA and CONSOB guidance. We brief the creators and check the disclosures before publication.
What does a campaign with you include?
Creator selection from our own roster or from a wider network, negotiation and contracts, campaign management on the Italian market, disclosure and compliance checks, and reporting. Every campaign is covered by a written order that sets deliverables, timing, fee, usage rights and KPIs.
