- Advertising has to say it is advertising.
- Every sponsored piece must be recognisable as such under AGCOM’s rules. We brief the creators and check the disclosure before anything goes live.
- Talking about money comes with extra duties.
- Telling people what to invest in can count as investment advice, which needs authorisation; risks must be stated; paid promotions and personal holdings must be disclosed. This is ESMA’s guidance, relayed by CONSOB.
- Everything in writing, one price.
- Each campaign has a written order setting content, timing, fee, usage rights and KPIs. The price we quote already includes our fee.